{"id":1507,"date":"2025-10-09T22:03:00","date_gmt":"2025-10-09T20:03:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=1507"},"modified":"2025-12-29T10:18:53","modified_gmt":"2025-12-29T09:18:53","slug":"my-negative-keyword-list-naming-convention","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/my-negative-keyword-list-naming-convention","title":{"rendered":"my negative keyword list naming convention"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When it comes to naming my negative keyword lists, I prefer to use the following template: asterisk + descriptive name in all caps.<br><br>Here are examples:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0 * ACCOUNT NEGATIVES \u00a0<br>\u00a0 * COMPETITOR BRANDS<br>\u00a0 * LOCATION NEGATIVES<br>\u00a0 * QUESTION WORDS<br><br>Here&#8217;s why: in the Google Ads UI, when looking at the negative keywords and keyword lists in your campaigns, Google sorts them alphabetically. This makes it difficult to quickly see what negative keyword lists are attached to your campaigns, as they are buried between the negative keywords.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Adding the asterisks in front of the names of your negative keyword lists makes it easier to see all the lists attached to your campaign at a glance.<br><\/strong><br>Here&#8217;s what that looks like:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"659\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/12\/image-8.png\" alt=\"\" class=\"wp-image-1508\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/12\/image-8.png 1010w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/12\/image-8-300x196.png 300w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/12\/image-8-768x501.png 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Nils<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to naming my negative keyword lists, I prefer to use the following template: asterisk + descriptive name in all caps. Here are examples: \u00a0 * ACCOUNT NEGATIVES \u00a0\u00a0 * COMPETITOR BRANDS\u00a0 * LOCATION NEGATIVES\u00a0 * QUESTION WORDS Here&#8217;s why: in the Google Ads UI, when looking at the negative keywords and keyword &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/my-negative-keyword-list-naming-convention\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;my negative keyword list naming convention&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1507","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>my negative keyword list naming convention - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/my-negative-keyword-list-naming-convention\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"my negative keyword list naming convention - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"When it comes to naming my negative keyword lists, I prefer to use the following template: asterisk + descriptive name in all caps. Here are examples: \u00a0 * ACCOUNT NEGATIVES \u00a0\u00a0 * COMPETITOR BRANDS\u00a0 * LOCATION NEGATIVES\u00a0 * QUESTION WORDS Here&#8217;s why: in the Google Ads UI, when looking at the negative keywords and keyword &hellip; Continue reading &quot;my negative keyword list naming convention&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nilsrooijmans.com\/daily\/my-negative-keyword-list-naming-convention\" \/>\n<meta property=\"og:site_name\" content=\"Nils Rooijmans\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-09T20:03:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-29T09:18:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/12\/image-8.png\" \/>\n<meta name=\"author\" content=\"Nils Rooijmans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nils Rooijmans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/my-negative-keyword-list-naming-convention#article\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/my-negative-keyword-list-naming-convention\"},\"author\":{\"name\":\"Nils Rooijmans\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"headline\":\"my negative keyword list naming convention\",\"datePublished\":\"2025-10-09T20:03:00+00:00\",\"dateModified\":\"2025-12-29T09:18:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/my-negative-keyword-list-naming-convention\"},\"wordCount\":123,\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"image\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/my-negative-keyword-list-naming-convention#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/12\/image-8.png\",\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/my-negative-keyword-list-naming-convention\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/my-negative-keyword-list-naming-convention\",\"name\":\"my negative keyword list naming convention - 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