{"id":1501,"date":"2025-12-24T14:05:00","date_gmt":"2025-12-24T13:05:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=1501"},"modified":"2025-12-28T09:29:25","modified_gmt":"2025-12-28T08:29:25","slug":"ama-how-to-become-really-good-at-google-ads-for-lead-gen","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/ama-how-to-become-really-good-at-google-ads-for-lead-gen","title":{"rendered":"[AMA] “How to become really good at Google Ads for Lead Gen?”"},"content":{"rendered":"\n

Last week, I shared my thoughts on how to become good at Google Ads for e-commerce (email shared below for your convenience).<\/p>\n\n\n\n

Fellow member of the list, Roger Cooney (name shared with permission), replied:<\/p>\n\n\n\n

\n

“I loved the list of recommendations for becoming really good at ecomm. Could you do the same for Lead Gen?”<\/em><\/p>\n<\/blockquote>\n\n\n\n

Thanks Roger, and sure.<\/p>\n\n\n\n

Here’s a short list of things I recommend to become really good at Google Ads for Lead Generation:<\/p>\n\n\n\n

1. Obviously, you need to master the foundations of Google Ads and move beyond them.<\/strong>\u00a0Anyone can learn the interface. Very few study Google’s “New features & announcements” and the Beta’s to understand what changed, why it changed, and how it could benefit their account.\u00a0<\/p>\n\n\n\n

2. Master conversion tracking for lead gen.<\/strong>\u00a0Anyone can track a form-submit. Very few dedupe leads, track spam leads, and communicate the value of MQLs, SQLs, Prospects, and Sales to Google Ads.<\/p>\n\n\n\n

3. Master landing page optimization.<\/strong>\u00a0Anyone can send clicks to generic landing pages. Very few know how to optimize for lower<\/em> conversion rates and increased lead quality. Form friction is a feature, not a bug.<\/p>\n\n\n\n

4. Master value-based bidding for lead gen.<\/strong>\u00a0Anyone can set a target CPA. Very few switch the bidding algorithm from Cost Minimization (cheapest leads possible) to Revenue Maximization (highest value leads possible).<\/p>\n\n\n\n

5. Master CRM audiences.<\/strong> Anyone can target the general public. Very few treat CRM as a source of first-party data that enables Google Ads to support the lead nurturing funnel.<\/p>\n\n\n\n

6. Master the art of scaling.<\/strong>\u00a0Anyone can increase budgets and spend. Very few factor in sales capacity, response-time decay, geographic saturation, and diminishing marginal lead quality.<\/p>\n\n\n\n

– Nils<\/p>\n\n\n\n

PS:<\/strong> Here’s the email mentioned earlier: https:\/\/nilsrooijmans.com\/daily\/ama-how-do-i-become-swedens-best-google-ads-specialist-for-e-commerce<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Last week, I shared my thoughts on how to become good at Google Ads for e-commerce (email shared below for your convenience). Fellow member of the list, Roger Cooney (name shared with permission), replied: “I loved the list of recommendations for becoming really good at ecomm. Could you do the same for Lead Gen?” Thanks … Continue reading “[AMA] “How to become really good at Google Ads for Lead Gen?””<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1501","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\n[AMA] "How to become really good at Google Ads for Lead Gen?" - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/ama-how-to-become-really-good-at-google-ads-for-lead-gen\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[AMA] "How to become really good at Google Ads for Lead Gen?" - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Last week, I shared my thoughts on how to become good at Google Ads for e-commerce (email shared below for your convenience). 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