{"id":1480,"date":"2025-11-21T13:31:00","date_gmt":"2025-11-21T12:31:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=1480"},"modified":"2025-12-16T10:48:56","modified_gmt":"2025-12-16T09:48:56","slug":"original-conversion-value-now-directly-visible-in-your-reporting-columns","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/original-conversion-value-now-directly-visible-in-your-reporting-columns","title":{"rendered":"‘Original Conversion Value’ now directly visible in your reporting columns"},"content":{"rendered":"\n

I just came across this LinkedIn post that I think is worth sharing:<\/p>\n\n\n\n

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When you are using customer lifecycle goals in Google Ads (or are using conversion value rules), the original value of your conversions is updated at the time of conversion.<\/p>\n\n\n\n

This means Google will use the “new” value of the conversion in smart bidding, AND communicate the new value in the reporting.<\/p>\n\n\n\n

By enabling ‘New Customer Acquisition’ and adding revenue value for new customers, you can stimulate smart bidding to bid higher for potential new customers.<\/p>\n\n\n\n

Anticipating future revenue from new customers can be a good strategy, BUT you still want to monitor the immediate returns, right?<\/p>\n\n\n\n

Before this new column, you had to pull some tricks to easily monitor the original conversion value. Not anymore.\u00a0<\/p>\n\n\n\n

Great job, Google!<\/p>\n\n\n\n

More details here:<\/a><\/p>\n\n\n\n