{"id":1477,"date":"2025-11-26T02:35:00","date_gmt":"2025-11-26T01:35:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=1477"},"modified":"2025-12-17T08:49:23","modified_gmt":"2025-12-17T07:49:23","slug":"advice-for-your-ppc-ai-stack","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/advice-for-your-ppc-ai-stack","title":{"rendered":"advice for your PPC AI stack"},"content":{"rendered":"\n

A quick word of advice for building your PPC AI stack: create your own AI stack just like you’ve built your PPC tool stack, and then stick to it.\u00a0<\/strong><\/p>\n\n\n\n

Think of something like Microsoft Excel versus Google Sheets:\u00a0you probably have a default preference and stick to it, only to switch between them for specific use cases.<\/p>\n\n\n\n

Or email: you’re not testing different email clients every month.<\/p>\n\n\n\n

The same goes for AI. Don’t continuously jump from one AI tool to another. (*)<\/p>\n\n\n\n

Here are some examples:<\/p>\n\n\n\n

    \n
  1. Choose one LLM, and stick to it. (I am using Gemini.)\u00a0<\/li>\n\n\n\n
  2. Choose one tool for image generation, and learn to use it well. (I am using Midjourney.)<\/li>\n\n\n\n
  3. Choose one tool for workflow automation, and benefit from your experience. (I am using Zapier.)<\/li>\n\n\n\n
  4. Choose one vibe code assistant, and spark your creativity. (I am\u00a0using v0.dev<\/a>\u00a0for front-end\/rapid prototyping stuff and Claude code for the rest.)<\/li>\n\n\n\n
  5. Choose one AI-powered code editor, and refactor your code (I am using Cursor.)<\/li>\n<\/ol>\n\n\n\n

    Oh, and be sure to add Google Ads Scripts + AI APIs to your AI stack for things like:<\/p>\n\n\n\n