{"id":147,"date":"2023-08-21T10:34:00","date_gmt":"2023-08-21T08:34:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=147"},"modified":"2023-11-24T07:26:30","modified_gmt":"2023-11-24T06:26:30","slug":"google-ads-script-pmax-trending-search-categories","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pmax-trending-search-categories","title":{"rendered":"[Google Ads Script] PMax Trending Search Categories"},"content":{"rendered":"\n

Performance Max is a black box.\u00a0Extremely little data about its performance is shared with us via the Google Ads interface.<\/strong><\/p>\n\n\n\n

Yet, we all crave this data. <\/p>\n\n\n\n

In fact, if I had to choose between a Google Sheet with yesterday’s PPC stats and my morning coffee… well, my Harrar French press would win.<\/p>\n\n\n\n

BUT, the thing is:<\/p>\n\n\n\n

We are PPC professionals. We want to optimize based on performance data.\u00a0Reduce wasted ad spend in areas with low click value. Increase clicks from targets that show great results.<\/p>\n\n\n\n

Yet Google is making it harder to do our jobs each and every day by hiding valuable data in the interface.<\/p>\n\n\n\n

Luckily for us, the Google Ads API allows us to pull some more data from the Google Ads platform.<\/strong> <\/p>\n\n\n\n

And we can use a script to do some nice things with this data!<\/p>\n\n\n\n

Imagine having a Google Sheet at your fingertips that shows what search categories are trending in your Performance Max campaigns.<\/p>\n\n\n\n

–> Easily see how the PMax algorithm is changing, and matching your assets to new user queries.
–> Quickly see what types of searches these newly inserted products are being matched to.
–> Promptly respond to downward trends in search terms that showed great conversion value in the past.<\/p>\n\n\n\n

And there’s more.<\/p>\n\n\n\n

You can use the insights to:<\/p>\n\n\n\n

– Add trending search categories as new (broad) keywords to your standard search campaigns\u00a0
– Tailor your creatives based on trends
– Add popular search categories to your landing pages and Merchant Center feed descriptions to boost performance<\/p>\n\n\n\n

I will take any additional insight I can get since Google gives so little on PMax.\u00a0That’s why I created this script.<\/p>\n\n\n\n

Here’s a script to monitor how Performance Max is matching your assets to user queries, and what is changing in the search behavior of your audience<\/strong>.<\/p>\n\n\n\n

The script creates a report in Google Sheets. The report lists the search categories that show a significant increase or drop in impressions. It compares last week’s data to the week before.<\/p>\n\n\n\n

LINK:\u00a0https:\/\/nilsrooijmans.com\/google-ads-script-pmax-trending-search-categories\/<\/a><\/p>\n\n\n\n

– Nils<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Performance Max is a black box.\u00a0Extremely little data about its performance is shared with us via the Google Ads interface. Yet, we all crave this data.  In fact, if I had to choose between a Google Sheet with yesterday’s PPC stats and my morning coffee… well, my Harrar French press would win. BUT, the thing … Continue reading “[Google Ads Script] PMax Trending Search Categories”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-147","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\n[Google Ads Script] PMax Trending Search Categories - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pmax-trending-search-categories\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Google Ads Script] PMax Trending Search Categories - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Performance Max is a black box.\u00a0Extremely little data about its performance is shared with us via the Google Ads interface. Yet, we all crave this data.  In fact, if I had to choose between a Google Sheet with yesterday’s PPC stats and my morning coffee… well, my Harrar French press would win. BUT, the thing … Continue reading "[Google Ads Script] PMax Trending Search Categories"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pmax-trending-search-categories\" \/>\n<meta property=\"og:site_name\" content=\"Nils Rooijmans\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-21T08:34:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-24T06:26:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_GreenBG_SQUARE_200x186.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"186\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nils Rooijmans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nils Rooijmans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pmax-trending-search-categories#article\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pmax-trending-search-categories\"},\"author\":{\"name\":\"Nils Rooijmans\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"headline\":\"[Google Ads Script] PMax Trending Search Categories\",\"datePublished\":\"2023-08-21T08:34:00+00:00\",\"dateModified\":\"2023-11-24T06:26:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pmax-trending-search-categories\"},\"wordCount\":359,\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pmax-trending-search-categories\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pmax-trending-search-categories\",\"name\":\"[Google Ads Script] PMax Trending Search Categories - Nils Rooijmans\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#website\"},\"datePublished\":\"2023-08-21T08:34:00+00:00\",\"dateModified\":\"2023-11-24T06:26:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pmax-trending-search-categories#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pmax-trending-search-categories\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pmax-trending-search-categories#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nilsrooijmans.com\/daily\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[Google Ads Script] PMax Trending Search Categories\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#website\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/\",\"name\":\"Nils Rooijmans Daily Newsletter - Google Ads\",\"description\":\"Daily emails to boost your Google Ads Performance\",\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nilsrooijmans.com\/daily\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\",\"name\":\"Nils Rooijmans\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg\",\"contentUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg\",\"width\":300,\"height\":300,\"caption\":\"Nils Rooijmans\"},\"logo\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/\"},\"description\":\"Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.\",\"sameAs\":[\"https:\/\/nilsrooijmans.com\/\",\"https:\/\/www.linkedin.com\/in\/nilsrooijmans\/\"],\"url\":\"https:\/\/nilsrooijmans.com\/daily\/author\/nils\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[Google Ads Script] PMax Trending Search Categories - Nils Rooijmans","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pmax-trending-search-categories","og_locale":"en_US","og_type":"article","og_title":"[Google Ads Script] PMax Trending Search Categories - Nils Rooijmans","og_description":"Performance Max is a black box.\u00a0Extremely little data about its performance is shared with us via the Google Ads interface. Yet, we all crave this data.  In fact, if I had to choose between a Google Sheet with yesterday’s PPC stats and my morning coffee… well, my Harrar French press would win. BUT, the thing … Continue reading \"[Google Ads Script] PMax Trending Search Categories\"","og_url":"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pmax-trending-search-categories","og_site_name":"Nils Rooijmans","article_published_time":"2023-08-21T08:34:00+00:00","article_modified_time":"2023-11-24T06:26:30+00:00","og_image":[{"width":200,"height":186,"url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_GreenBG_SQUARE_200x186.jpg","type":"image\/jpeg"}],"author":"Nils Rooijmans","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nils Rooijmans","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pmax-trending-search-categories#article","isPartOf":{"@id":"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pmax-trending-search-categories"},"author":{"name":"Nils Rooijmans","@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"headline":"[Google Ads Script] PMax Trending Search Categories","datePublished":"2023-08-21T08:34:00+00:00","dateModified":"2023-11-24T06:26:30+00:00","mainEntityOfPage":{"@id":"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pmax-trending-search-categories"},"wordCount":359,"publisher":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"articleSection":["Google Ads"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pmax-trending-search-categories","url":"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pmax-trending-search-categories","name":"[Google Ads Script] PMax Trending Search Categories - Nils Rooijmans","isPartOf":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#website"},"datePublished":"2023-08-21T08:34:00+00:00","dateModified":"2023-11-24T06:26:30+00:00","breadcrumb":{"@id":"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pmax-trending-search-categories#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pmax-trending-search-categories"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pmax-trending-search-categories#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nilsrooijmans.com\/daily"},{"@type":"ListItem","position":2,"name":"[Google Ads Script] PMax Trending Search Categories"}]},{"@type":"WebSite","@id":"https:\/\/nilsrooijmans.com\/daily\/#website","url":"https:\/\/nilsrooijmans.com\/daily\/","name":"Nils Rooijmans Daily Newsletter - Google Ads","description":"Daily emails to boost your Google Ads Performance","publisher":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nilsrooijmans.com\/daily\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0","name":"Nils Rooijmans","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/","url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg","contentUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg","width":300,"height":300,"caption":"Nils Rooijmans"},"logo":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/"},"description":"Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.","sameAs":["https:\/\/nilsrooijmans.com\/","https:\/\/www.linkedin.com\/in\/nilsrooijmans\/"],"url":"https:\/\/nilsrooijmans.com\/daily\/author\/nils"}]}},"_links":{"self":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/comments?post=147"}],"version-history":[{"count":1,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/147\/revisions"}],"predecessor-version":[{"id":148,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/147\/revisions\/148"}],"wp:attachment":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/media?parent=147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/categories?post=147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/tags?post=147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}