{"id":1466,"date":"2025-12-02T15:30:00","date_gmt":"2025-12-02T14:30:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=1466"},"modified":"2025-12-13T10:52:03","modified_gmt":"2025-12-13T09:52:03","slug":"this-change-history-alert-saved-our-conversion-tracking","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking","title":{"rendered":"this change history alert saved our conversion tracking"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ever had a client make unwanted changes in the Google Ads account during the weekend?<br><br>We just did.<br><br>The client installed a third-party tracking tool on Saturday and allowed the tool to make changes to the tracking templates in the account we manage.<br><br>These changes conflicted with our conversion tracking.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>If we hadn&#8217;t noticed the changes and kept the new tracking template in place, our OCI would have been off, way less conversions would have been tracked, and smart bidding would have almost certainly gone haywire!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luckily for us, we have been running\u00a0<a href=\"https:\/\/nilsrooijmans.com\/google-ads-script-change-history-alerts\/\" target=\"_blank\" rel=\"noreferrer noopener\">the change history alert script\u00a0<\/a>that sent us this warning:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"120\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/12\/image-5-1024x120.png\" alt=\"\" class=\"wp-image-1467\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/12\/image-5-1024x120.png 1024w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/12\/image-5-300x35.png 300w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/12\/image-5-768x90.png 768w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/12\/image-5-1536x179.png 1536w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/12\/image-5-1200x140.png 1200w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/12\/image-5.png 1858w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><figcaption class=\"wp-element-caption\">(click image to enlarge)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads Scripts FTW!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s the link to the script:<br><a href=\"https:\/\/nilsrooijmans.com\/google-ads-script-change-history-alerts\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/nilsrooijmans.com\/google-ads-script-change-history-alerts\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Nils<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever had a client make unwanted changes in the Google Ads account during the weekend? We just did. The client installed a third-party tracking tool on Saturday and allowed the tool to make changes to the tracking templates in the account we manage. These changes conflicted with our conversion tracking.\u00a0 If we hadn&#8217;t noticed the &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;this change history alert saved our conversion tracking&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1466","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>this change history alert saved our conversion tracking - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"this change history alert saved our conversion tracking - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Ever had a client make unwanted changes in the Google Ads account during the weekend? We just did. The client installed a third-party tracking tool on Saturday and allowed the tool to make changes to the tracking templates in the account we manage. These changes conflicted with our conversion tracking.\u00a0 If we hadn&#8217;t noticed the &hellip; Continue reading &quot;this change history alert saved our conversion tracking&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking\" \/>\n<meta property=\"og:site_name\" content=\"Nils Rooijmans\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-02T14:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-13T09:52:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/12\/image-5-1024x120.png\" \/>\n<meta name=\"author\" content=\"Nils Rooijmans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nils Rooijmans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking#article\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking\"},\"author\":{\"name\":\"Nils Rooijmans\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"headline\":\"this change history alert saved our conversion tracking\",\"datePublished\":\"2025-12-02T14:30:00+00:00\",\"dateModified\":\"2025-12-13T09:52:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking\"},\"wordCount\":133,\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"image\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/12\/image-5-1024x120.png\",\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking\",\"name\":\"this change history alert saved our conversion tracking - Nils Rooijmans\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/12\/image-5-1024x120.png\",\"datePublished\":\"2025-12-02T14:30:00+00:00\",\"dateModified\":\"2025-12-13T09:52:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking#primaryimage\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/12\/image-5.png\",\"contentUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/12\/image-5.png\",\"width\":1858,\"height\":217},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nilsrooijmans.com\/daily\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"this change history alert saved our conversion tracking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#website\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/\",\"name\":\"Nils Rooijmans Daily Newsletter - Google Ads\",\"description\":\"Daily emails to boost your Google Ads Performance\",\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nilsrooijmans.com\/daily\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\",\"name\":\"Nils Rooijmans\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg\",\"contentUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg\",\"width\":300,\"height\":300,\"caption\":\"Nils Rooijmans\"},\"logo\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/\"},\"description\":\"Google Ads Performance Architect with a passion for PPC Automation &amp; AI, in particular via Google Ads Scripts.\",\"sameAs\":[\"https:\/\/nilsrooijmans.com\/\",\"https:\/\/www.linkedin.com\/in\/nilsrooijmans\/\"],\"url\":\"https:\/\/nilsrooijmans.com\/daily\/author\/nils\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"this change history alert saved our conversion tracking - Nils Rooijmans","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking","og_locale":"en_US","og_type":"article","og_title":"this change history alert saved our conversion tracking - Nils Rooijmans","og_description":"Ever had a client make unwanted changes in the Google Ads account during the weekend? We just did. The client installed a third-party tracking tool on Saturday and allowed the tool to make changes to the tracking templates in the account we manage. These changes conflicted with our conversion tracking.\u00a0 If we hadn&#8217;t noticed the &hellip; Continue reading \"this change history alert saved our conversion tracking\"","og_url":"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking","og_site_name":"Nils Rooijmans","article_published_time":"2025-12-02T14:30:00+00:00","article_modified_time":"2025-12-13T09:52:03+00:00","og_image":[{"url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/12\/image-5-1024x120.png","type":"","width":"","height":""}],"author":"Nils Rooijmans","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nils Rooijmans","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking#article","isPartOf":{"@id":"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking"},"author":{"name":"Nils Rooijmans","@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"headline":"this change history alert saved our conversion tracking","datePublished":"2025-12-02T14:30:00+00:00","dateModified":"2025-12-13T09:52:03+00:00","mainEntityOfPage":{"@id":"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking"},"wordCount":133,"publisher":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"image":{"@id":"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking#primaryimage"},"thumbnailUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/12\/image-5-1024x120.png","articleSection":["Google Ads"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking","url":"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking","name":"this change history alert saved our conversion tracking - Nils Rooijmans","isPartOf":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking#primaryimage"},"image":{"@id":"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking#primaryimage"},"thumbnailUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/12\/image-5-1024x120.png","datePublished":"2025-12-02T14:30:00+00:00","dateModified":"2025-12-13T09:52:03+00:00","breadcrumb":{"@id":"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking#primaryimage","url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/12\/image-5.png","contentUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/12\/image-5.png","width":1858,"height":217},{"@type":"BreadcrumbList","@id":"https:\/\/nilsrooijmans.com\/daily\/this-change-history-alert-saved-our-conversion-tracking#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nilsrooijmans.com\/daily"},{"@type":"ListItem","position":2,"name":"this change history alert saved our conversion tracking"}]},{"@type":"WebSite","@id":"https:\/\/nilsrooijmans.com\/daily\/#website","url":"https:\/\/nilsrooijmans.com\/daily\/","name":"Nils Rooijmans Daily Newsletter - Google Ads","description":"Daily emails to boost your Google Ads Performance","publisher":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nilsrooijmans.com\/daily\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0","name":"Nils Rooijmans","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/","url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg","contentUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg","width":300,"height":300,"caption":"Nils Rooijmans"},"logo":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/"},"description":"Google Ads Performance Architect with a passion for PPC Automation &amp; AI, in particular via Google Ads Scripts.","sameAs":["https:\/\/nilsrooijmans.com\/","https:\/\/www.linkedin.com\/in\/nilsrooijmans\/"],"url":"https:\/\/nilsrooijmans.com\/daily\/author\/nils"}]}},"_links":{"self":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/1466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/comments?post=1466"}],"version-history":[{"count":1,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/1466\/revisions"}],"predecessor-version":[{"id":1468,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/1466\/revisions\/1468"}],"wp:attachment":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/media?parent=1466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/categories?post=1466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/tags?post=1466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}