{"id":143,"date":"2023-08-22T17:14:00","date_gmt":"2023-08-22T15:14:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=143"},"modified":"2023-11-24T07:15:18","modified_gmt":"2023-11-24T06:15:18","slug":"custom-column-increased-competition-detector","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/custom-column-increased-competition-detector","title":{"rendered":"[Custom column] Increased Competition Detector"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Here&#8217;s a creative use case for custom columns in your Google Ads UI: the Increased Competition Detector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This custom column looks at decreases in click-through rate (&gt;10%) and increases in CPC (&gt;10%) to gauge potential market competition and activity.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is extremely helpful for monitoring activity on brand keywords (e.g., competitor poaching), but it\u2019s valuable information for key non-brand terms as well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what it looks like:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"442\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-12.png\" alt=\"\" class=\"wp-image-145\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-12.png 806w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-12-300x165.png 300w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-12-768x421.png 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s how to create it:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1522\" height=\"363\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-11.png\" alt=\"\" class=\"wp-image-144\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-11.png 1522w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-11-300x72.png 300w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-11-1024x244.png 1024w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-11-768x183.png 768w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-11-1200x286.png 1200w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And here&#8217;s the formula for easy copy-pasting:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>if(and((Avg_CPC.between_dates(report_range_end, report_range_end) \/ Avg_CPC.between_dates(report_range_start, report_range_start)- 1 ) &gt; 0.1, (CTR.between_dates(report_range_end, report_range_end)\/CTR.between_dates(report_range_start, report_range_start)-1 &nbsp;) &lt; -0.1 ), \"incr comp\", \"-\")<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Go ahead, add it to your custom column set, it only takes 3 mintues!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hat tip to Laura Schiele for sharing this on SEL earlier this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Nils<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s a creative use case for custom columns in your Google Ads UI: the Increased Competition Detector. This custom column looks at decreases in click-through rate (&gt;10%) and increases in CPC (&gt;10%) to gauge potential market competition and activity.&nbsp; It is extremely helpful for monitoring activity on brand keywords (e.g., competitor poaching), but it\u2019s valuable &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/custom-column-increased-competition-detector\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;[Custom column] Increased Competition Detector&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-143","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Custom column] Increased Competition Detector - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/custom-column-increased-competition-detector\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Custom column] Increased Competition Detector - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Here&#8217;s a creative use case for custom columns in your Google Ads UI: the Increased Competition Detector. This custom column looks at decreases in click-through rate (&gt;10%) and increases in CPC (&gt;10%) to gauge potential market competition and activity.&nbsp; It is extremely helpful for monitoring activity on brand keywords (e.g., competitor poaching), but it\u2019s valuable &hellip; Continue reading &quot;[Custom column] Increased Competition Detector&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nilsrooijmans.com\/daily\/custom-column-increased-competition-detector\" \/>\n<meta property=\"og:site_name\" content=\"Nils Rooijmans\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-22T15:14:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-24T06:15:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-12.png\" \/>\n<meta name=\"author\" content=\"Nils Rooijmans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nils Rooijmans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/custom-column-increased-competition-detector#article\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/custom-column-increased-competition-detector\"},\"author\":{\"name\":\"Nils Rooijmans\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"headline\":\"[Custom column] Increased Competition Detector\",\"datePublished\":\"2023-08-22T15:14:00+00:00\",\"dateModified\":\"2023-11-24T06:15:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/custom-column-increased-competition-detector\"},\"wordCount\":119,\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"image\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/custom-column-increased-competition-detector#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-12.png\",\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/custom-column-increased-competition-detector\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/custom-column-increased-competition-detector\",\"name\":\"[Custom column] Increased Competition Detector - 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