{"id":1386,"date":"2025-08-26T21:01:00","date_gmt":"2025-08-26T19:01:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=1386"},"modified":"2025-10-08T10:56:50","modified_gmt":"2025-10-08T08:56:50","slug":"why-i-absolutely-love-account-audits-or-get-paid-to-learn-new-skills","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/why-i-absolutely-love-account-audits-or-get-paid-to-learn-new-skills","title":{"rendered":"why I absolutely LOVE account audits, or, get paid to learn new skills"},"content":{"rendered":"\n

Some people collect stamps. I collect hidden insights from audits.

Audits aren’t work. They are advanced PPC classes that make<\/em> you money.

At least, that’s how I approach them.\u00a0

Every two months, I like to perform one (paid!) in-depth account audit to sharpen my PPC skills.

Paid-for account audits allow you to spend time on the nitty-gritty details inside Google Ads that you’d otherwise ignore because of a lack of time.

You basically get paid to learn new skills.

Over the years, I’ve collected hundreds of learnings from over fifty in-depth audits in an audit checklist that currently holds over 650 (!) checkpoints.

Yes, that’s a lot. Also, a lot of work is required to perform an audit like that.

Unless, of course, you automate parts of the work with scripts \ud83d\ude42

But most importantly: you create a ton of value, both for you and the client!

Here are some examples of lesser-known things I’ve recently added to my Google Ads Account Audit Checklist:

1. For advertisers in the EEA, is price transparency enabled?\u00a0
See\u00a0https:\/\/ppcnewsfeed.com\/ppc-news\/2024-03\/price-transparency-in-account-settings\/<\/a><\/a>

2. Is the account using a tracking template or a final URL suffix? If so, is it set up correctly and not wrongly overwritten by settings at the level of individual campaigns?
See\u00a0https:\/\/support.google.com\/google-ads\/answer\/7197008<\/a>

3. Are you using Ad customizer attributes? If so, are they configured correctly for RSAs?\u00a0
See\u00a0https:\/\/support.google.com\/google-ads\/answer\/11559470<\/a>

4. Are you using Brand lists? If so, have the brand(s) been recognized by Google?
https:\/\/support.google.com\/google-ads\/answer\/13721847<\/a>

5. E-commerce remarketing tag: do the remarketing parameter IDs match the product IDs in Google Merchant Center?
See\u00a0https:\/\/support.google.com\/google-ads\/answer\/7305793<\/a>

– Nils<\/p>\n\n\n\n

PS:<\/strong>\u00a0Want to see more checks like these and how I use scripts to audit Google Ads accounts?<\/p>\n\n\n\n

Join me for\u00a0my talk at AdworldExperience (Bologna, Oct 2) titled ‘Little-known tactics to audit your Google Ads account’<\/a><\/p>\n\n\n\n

Register via\u00a0https:\/\/www.adworldexperience.it\/en\/?affiliates=143<\/a>\u00a0and use promo code ‘cooler10’ to get a 10% discount.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Some people collect stamps. I collect hidden insights from audits. Audits aren’t work. They are advanced PPC classes that make you money. At least, that’s how I approach them.\u00a0 Every two months, I like to perform one (paid!) in-depth account audit to sharpen my PPC skills. Paid-for account audits allow you to spend time on … Continue reading “why I absolutely LOVE account audits, or, get paid to learn new skills”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1386","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\nwhy I absolutely LOVE account audits, or, get paid to learn new skills - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/why-i-absolutely-love-account-audits-or-get-paid-to-learn-new-skills\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"why I absolutely LOVE account audits, or, get paid to learn new skills - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Some people collect stamps. I collect hidden insights from audits. Audits aren’t work. They are advanced PPC classes that make you money. At least, that’s how I approach them.\u00a0 Every two months, I like to perform one (paid!) in-depth account audit to sharpen my PPC skills. 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