{"id":1383,"date":"2025-09-02T12:15:00","date_gmt":"2025-09-02T10:15:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=1383"},"modified":"2025-10-08T10:30:40","modified_gmt":"2025-10-08T08:30:40","slug":"new-eu-political-ads-campaign-setting","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/new-eu-political-ads-campaign-setting","title":{"rendered":"new &#8216;EU political ads&#8217; campaign setting"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">I just came across this new &#8216;EU political ads&#8217; campaign setting in Google Ads:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"358\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/10\/image-1024x358.png\" alt=\"\" class=\"wp-image-1384\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/10\/image-1024x358.png 1024w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/10\/image-300x105.png 300w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/10\/image-768x268.png 768w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/10\/image.png 1051w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Google says:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>&#8220;Starting this month, you will be asked to declare if you intend to run political advertising targeting the EU in your Google Ads campaigns.\u00a0<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Campaigns with a declaration of \u201cyes\u201d will not be permitted to serve ads in the EU, per Google policy.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Here&#8217;s what I know at the moment<\/strong>\u00a0based on (very little) Google documentation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>All newly created campaigns need to self-declare this setting<\/li>\n\n\n\n<li>All existing campaigns that\u00a0do not\u00a0have this setting specified will continue to serve<\/li>\n\n\n\n<li>All campaigns that indicate &#8220;Yes, this campaign has EU political ads&#8221; will stop running as of September 22.<\/li>\n\n\n\n<li>Before you can make changes to Location targeting in existing campaigns, you need to self-declare this setting<\/li>\n\n\n\n<li>Before you can create a Draft\/Experiment for an existing campaign, you need to self-declare this setting<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In some of my accounts, the campaign settings tab already shows this setting (not all accounts yet).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unfortunately, I do not see this setting at the level of the account, and Google Ads Editor V2.10.2 does not show this setting for me \ud83d\ude41<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What do you think? Do we need to specify this for all individual campaigns via the Google Ads interface?\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If so, you bet I&#8217;ll try and script this for us!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Nils<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just came across this new &#8216;EU political ads&#8217; campaign setting in Google Ads: Google says: &#8220;Starting this month, you will be asked to declare if you intend to run political advertising targeting the EU in your Google Ads campaigns.\u00a0 Campaigns with a declaration of \u201cyes\u201d will not be permitted to serve ads in the &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/new-eu-political-ads-campaign-setting\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;new &#8216;EU political ads&#8217; campaign setting&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1383","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>new &#039;EU political ads&#039; 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