{"id":1328,"date":"2025-05-26T22:52:00","date_gmt":"2025-05-26T20:52:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=1328"},"modified":"2025-06-10T10:22:40","modified_gmt":"2025-06-10T08:22:40","slug":"ppc-hack-add-a-negative-keyword-list-to-pmax-campaigns-straight-from-the-google-ads-ui","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/ppc-hack-add-a-negative-keyword-list-to-pmax-campaigns-straight-from-the-google-ads-ui","title":{"rendered":"[PPC Hack] Add a negative keyword list to PMax campaigns straight from the Google Ads UI"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ever tried to add a negative keyword <em>list<\/em> to your Performance Max campaigns?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s painful, right?\u00a0<br><br>Yes, we can finally add negative keywords to our PMax campaigns, but for negative keyword <em>lists<\/em>, you have to download a sheet, fill in all kinds of boring details, and then email the sheet to a Google Ads support rep.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then wait for DAYS, and hopefully, if the stars align and your support rep admits PMax isn&#8217;t always the answer, Google will be kind enough to add the negative keyword list to your PMAX campaign.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But then you&#8217;ll have to do it all over again if you want to add new lists to new campaigns.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A frustrating and tiresome process, to say the least.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now here&#8217;s a HACK I discovered on Reddit:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Disclaimer: It really is a hack. It doesn&#8217;t always work. I got it to work 8 out of 10 times. YMMV.)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Follow these steps to create and attach a negative keyword list to your PMax campaigns:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1) Create a negative keyword list &#8216;* PMax Negative Keywords&#8217; in the shared library<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2) Apply the list to a standard search campaign (just pick one)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"573\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/06\/ADKq_NZKa1aLnsahhXdEj5zV_AqZkMyUZCEDiR1aWp_NKxMQDp-AJpLXrRRUDsYwXPoMeeeJHIrv0dLLHC5s6e6o07p_tEymxOWq6-qElQ6aED33URvGDhFie2DUry0egFHSHNGFSPWm0UutIG3CCFPzK5rTs7w3bghCByPIIfzGs0-d-e1-ft.png\" alt=\"\" class=\"wp-image-1331\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/06\/ADKq_NZKa1aLnsahhXdEj5zV_AqZkMyUZCEDiR1aWp_NKxMQDp-AJpLXrRRUDsYwXPoMeeeJHIrv0dLLHC5s6e6o07p_tEymxOWq6-qElQ6aED33URvGDhFie2DUry0egFHSHNGFSPWm0UutIG3CCFPzK5rTs7w3bghCByPIIfzGs0-d-e1-ft.png 974w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/06\/ADKq_NZKa1aLnsahhXdEj5zV_AqZkMyUZCEDiR1aWp_NKxMQDp-AJpLXrRRUDsYwXPoMeeeJHIrv0dLLHC5s6e6o07p_tEymxOWq6-qElQ6aED33URvGDhFie2DUry0egFHSHNGFSPWm0UutIG3CCFPzK5rTs7w3bghCByPIIfzGs0-d-e1-ft-300x176.png 300w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/06\/ADKq_NZKa1aLnsahhXdEj5zV_AqZkMyUZCEDiR1aWp_NKxMQDp-AJpLXrRRUDsYwXPoMeeeJHIrv0dLLHC5s6e6o07p_tEymxOWq6-qElQ6aED33URvGDhFie2DUry0egFHSHNGFSPWm0UutIG3CCFPzK5rTs7w3bghCByPIIfzGs0-d-e1-ft-768x452.png 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3) Navigate to All Campaigns \u2192 Content, then select the checkbox next to &#8216;* PMax Negative Keywords&#8217;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4) Click Edit \u2192 Copy<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1363\" height=\"612\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/06\/ADKq_NZI1W2EIEnoaIr5VX2fF8YXXH2cwNoOLt10AMKeDh-n2BGDciBipi20dz2sabGrgLhqkHVOeJEB7Z_fkAAlcTymxqYBLBdSTcV9k-UIdj_lDhWTgq6H26f4gCIlwFfu8Tz9zyYHVLs2P6vAlGUC-sWYosd378dgovGD9GkJs0-d-e1-ft.png\" alt=\"\" class=\"wp-image-1332\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/06\/ADKq_NZI1W2EIEnoaIr5VX2fF8YXXH2cwNoOLt10AMKeDh-n2BGDciBipi20dz2sabGrgLhqkHVOeJEB7Z_fkAAlcTymxqYBLBdSTcV9k-UIdj_lDhWTgq6H26f4gCIlwFfu8Tz9zyYHVLs2P6vAlGUC-sWYosd378dgovGD9GkJs0-d-e1-ft.png 1363w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/06\/ADKq_NZI1W2EIEnoaIr5VX2fF8YXXH2cwNoOLt10AMKeDh-n2BGDciBipi20dz2sabGrgLhqkHVOeJEB7Z_fkAAlcTymxqYBLBdSTcV9k-UIdj_lDhWTgq6H26f4gCIlwFfu8Tz9zyYHVLs2P6vAlGUC-sWYosd378dgovGD9GkJs0-d-e1-ft-300x135.png 300w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/06\/ADKq_NZI1W2EIEnoaIr5VX2fF8YXXH2cwNoOLt10AMKeDh-n2BGDciBipi20dz2sabGrgLhqkHVOeJEB7Z_fkAAlcTymxqYBLBdSTcV9k-UIdj_lDhWTgq6H26f4gCIlwFfu8Tz9zyYHVLs2P6vAlGUC-sWYosd378dgovGD9GkJs0-d-e1-ft-1024x460.png 1024w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/06\/ADKq_NZI1W2EIEnoaIr5VX2fF8YXXH2cwNoOLt10AMKeDh-n2BGDciBipi20dz2sabGrgLhqkHVOeJEB7Z_fkAAlcTymxqYBLBdSTcV9k-UIdj_lDhWTgq6H26f4gCIlwFfu8Tz9zyYHVLs2P6vAlGUC-sWYosd378dgovGD9GkJs0-d-e1-ft-768x345.png 768w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/06\/ADKq_NZI1W2EIEnoaIr5VX2fF8YXXH2cwNoOLt10AMKeDh-n2BGDciBipi20dz2sabGrgLhqkHVOeJEB7Z_fkAAlcTymxqYBLBdSTcV9k-UIdj_lDhWTgq6H26f4gCIlwFfu8Tz9zyYHVLs2P6vAlGUC-sWYosd378dgovGD9GkJs0-d-e1-ft-1200x539.png 1200w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">5) Go to your PMax campaign \u2192 Content, click on the three-dot menu (More), then select Paste and select the campaigns you want to add your list to<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"528\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/06\/ADKq_NbR_lGh0WXQygO1C_3OKcMm76K0DwL5qaqwIaVNOtgBKaEgJTyIztXcMhnb5NoL0f7RtkfJMlpBle7S4sCk5bJ8rgnm5u8YaTMaWjTvh1GVRuvNVvFlJtYvduNcv_auOu2Fhd92QNDFYCHUG2JCEzGRnmLG24cau9D3-KKYs0-d-e1-ft.png\" alt=\"\" class=\"wp-image-1329\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/06\/ADKq_NbR_lGh0WXQygO1C_3OKcMm76K0DwL5qaqwIaVNOtgBKaEgJTyIztXcMhnb5NoL0f7RtkfJMlpBle7S4sCk5bJ8rgnm5u8YaTMaWjTvh1GVRuvNVvFlJtYvduNcv_auOu2Fhd92QNDFYCHUG2JCEzGRnmLG24cau9D3-KKYs0-d-e1-ft.png 794w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/06\/ADKq_NbR_lGh0WXQygO1C_3OKcMm76K0DwL5qaqwIaVNOtgBKaEgJTyIztXcMhnb5NoL0f7RtkfJMlpBle7S4sCk5bJ8rgnm5u8YaTMaWjTvh1GVRuvNVvFlJtYvduNcv_auOu2Fhd92QNDFYCHUG2JCEzGRnmLG24cau9D3-KKYs0-d-e1-ft-300x199.png 300w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/06\/ADKq_NbR_lGh0WXQygO1C_3OKcMm76K0DwL5qaqwIaVNOtgBKaEgJTyIztXcMhnb5NoL0f7RtkfJMlpBle7S4sCk5bJ8rgnm5u8YaTMaWjTvh1GVRuvNVvFlJtYvduNcv_auOu2Fhd92QNDFYCHUG2JCEzGRnmLG24cau9D3-KKYs0-d-e1-ft-768x511.png 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"519\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/06\/ADKq_NZ_VW6DaLDUaeuOUdd9Ct2vcOpvXFA98G2QAsqqnosDzUxciBuy73JL-KurSpkBS9PRYbw80bXlLYPJWs4vuaYpHQtL42-dUQEQPpb-1Vmm-VK2XYaxjGvmO-OOMI6wZcdzfufZBG1l_c_zlWilrk9baKA4mU7sws43hyy0s0-d-e1-ft.png\" alt=\"\" class=\"wp-image-1330\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/06\/ADKq_NZ_VW6DaLDUaeuOUdd9Ct2vcOpvXFA98G2QAsqqnosDzUxciBuy73JL-KurSpkBS9PRYbw80bXlLYPJWs4vuaYpHQtL42-dUQEQPpb-1Vmm-VK2XYaxjGvmO-OOMI6wZcdzfufZBG1l_c_zlWilrk9baKA4mU7sws43hyy0s0-d-e1-ft.png 972w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/06\/ADKq_NZ_VW6DaLDUaeuOUdd9Ct2vcOpvXFA98G2QAsqqnosDzUxciBuy73JL-KurSpkBS9PRYbw80bXlLYPJWs4vuaYpHQtL42-dUQEQPpb-1Vmm-VK2XYaxjGvmO-OOMI6wZcdzfufZBG1l_c_zlWilrk9baKA4mU7sws43hyy0s0-d-e1-ft-300x160.png 300w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/06\/ADKq_NZ_VW6DaLDUaeuOUdd9Ct2vcOpvXFA98G2QAsqqnosDzUxciBuy73JL-KurSpkBS9PRYbw80bXlLYPJWs4vuaYpHQtL42-dUQEQPpb-1Vmm-VK2XYaxjGvmO-OOMI6wZcdzfufZBG1l_c_zlWilrk9baKA4mU7sws43hyy0s0-d-e1-ft-768x410.png 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">6) Remove the negative keyword list from the campaign used in step 2<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Again, it really is a <em>hack<\/em> &#8212; it doesn&#8217;t always work. I got it to work 8 out of 10 times, YMMV. Test with care.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Source on Reddit:\u00a0<br><a href=\"https:\/\/www.reddit.com\/r\/PPC\/comments\/1j8ezy0\/pmax_negative_list_you_can_apply_yourself\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.reddit.com\/r\/PPC\/comments\/1j8ezy0\/pmax_negative_list_you_can_apply_yourself\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Nils<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P.S. If you want to know why I added the little asterisk (*) \u200bin front of the name for my negative keyword list, read this: <a href=\"https:\/\/nilsrooijmans.com\/daily\/little-trick-quickly-see-what-negative-keyword-lists-are-attached\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/nilsrooijmans.com\/daily\/little-trick-quickly-see-what-negative-keyword-lists-are-attached<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever tried to add a negative keyword list to your Performance Max campaigns? It&#8217;s painful, right?\u00a0 Yes, we can finally add negative keywords to our PMax campaigns, but for negative keyword lists, you have to download a sheet, fill in all kinds of boring details, and then email the sheet to a Google Ads support &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/ppc-hack-add-a-negative-keyword-list-to-pmax-campaigns-straight-from-the-google-ads-ui\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;[PPC Hack] Add a negative keyword list to PMax campaigns straight from the Google Ads UI&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1328","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[PPC Hack] Add a negative keyword list to PMax campaigns straight from the Google Ads UI - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/ppc-hack-add-a-negative-keyword-list-to-pmax-campaigns-straight-from-the-google-ads-ui\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[PPC Hack] Add a negative keyword list to PMax campaigns straight from the Google Ads UI - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Ever tried to add a negative keyword list to your Performance Max campaigns? It&#8217;s painful, right?\u00a0 Yes, we can finally add negative keywords to our PMax campaigns, but for negative keyword lists, you have to download a sheet, fill in all kinds of boring details, and then email the sheet to a Google Ads support &hellip; Continue reading &quot;[PPC Hack] Add a negative keyword list to PMax campaigns straight from the Google Ads UI&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nilsrooijmans.com\/daily\/ppc-hack-add-a-negative-keyword-list-to-pmax-campaigns-straight-from-the-google-ads-ui\" \/>\n<meta property=\"og:site_name\" content=\"Nils Rooijmans\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-26T20:52:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-10T08:22:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/06\/ADKq_NZKa1aLnsahhXdEj5zV_AqZkMyUZCEDiR1aWp_NKxMQDp-AJpLXrRRUDsYwXPoMeeeJHIrv0dLLHC5s6e6o07p_tEymxOWq6-qElQ6aED33URvGDhFie2DUry0egFHSHNGFSPWm0UutIG3CCFPzK5rTs7w3bghCByPIIfzGs0-d-e1-ft.png\" \/>\n<meta name=\"author\" content=\"Nils Rooijmans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nils Rooijmans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/ppc-hack-add-a-negative-keyword-list-to-pmax-campaigns-straight-from-the-google-ads-ui#article\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/ppc-hack-add-a-negative-keyword-list-to-pmax-campaigns-straight-from-the-google-ads-ui\"},\"author\":{\"name\":\"Nils Rooijmans\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"headline\":\"[PPC Hack] Add a negative keyword list to PMax campaigns straight from the Google Ads UI\",\"datePublished\":\"2025-05-26T20:52:00+00:00\",\"dateModified\":\"2025-06-10T08:22:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/ppc-hack-add-a-negative-keyword-list-to-pmax-campaigns-straight-from-the-google-ads-ui\"},\"wordCount\":335,\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"image\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/ppc-hack-add-a-negative-keyword-list-to-pmax-campaigns-straight-from-the-google-ads-ui#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2025\/06\/ADKq_NZKa1aLnsahhXdEj5zV_AqZkMyUZCEDiR1aWp_NKxMQDp-AJpLXrRRUDsYwXPoMeeeJHIrv0dLLHC5s6e6o07p_tEymxOWq6-qElQ6aED33URvGDhFie2DUry0egFHSHNGFSPWm0UutIG3CCFPzK5rTs7w3bghCByPIIfzGs0-d-e1-ft.png\",\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/ppc-hack-add-a-negative-keyword-list-to-pmax-campaigns-straight-from-the-google-ads-ui\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/ppc-hack-add-a-negative-keyword-list-to-pmax-campaigns-straight-from-the-google-ads-ui\",\"name\":\"[PPC Hack] Add a negative keyword list to PMax campaigns straight from the Google Ads UI - 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