{"id":1235,"date":"2025-02-18T22:17:00","date_gmt":"2025-02-18T21:17:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=1235"},"modified":"2025-03-18T04:52:22","modified_gmt":"2025-03-18T03:52:22","slug":"ad-copy-heartbreaking","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/ad-copy-heartbreaking","title":{"rendered":"[ad copy] heartbreaking"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">&#8220;For Sale: Baby Shoes, Never Worn&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;<br><br>Pause.<br><br>&#8230;<br><br>Read that headline above again.<br><br>&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are two types of reactions to this headline:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Type 1 &#8211; I am crying. The baby never made it to the point where the shoes would fit. My heart is broken.<\/li>\n\n\n\n<li>Type 2 &#8211; Baby feet grow fast. They must have bought the wrong size.\u00a0Let&#8217;s have &#8217;em.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If your reaction was in camp 1, consider the power of the emotion it raised.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can you write headlines that do the same?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Nils<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;For Sale: Baby Shoes, Never Worn&#8221; &#8230; Pause. &#8230; Read that headline above again. &#8230; There are two types of reactions to this headline:\u00a0 If your reaction was in camp 1, consider the power of the emotion it raised. Can you write headlines that do the same? &#8211; Nils<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1235","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[ad copy] heartbreaking - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/ad-copy-heartbreaking\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[ad copy] heartbreaking - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"&#8220;For Sale: Baby Shoes, Never Worn&#8221; &#8230; Pause. &#8230; Read that headline above again. &#8230; There are two types of reactions to this headline:\u00a0 If your reaction was in camp 1, consider the power of the emotion it raised. 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