{"id":1222,"date":"2025-01-15T00:53:00","date_gmt":"2025-01-14T23:53:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=1222"},"modified":"2025-01-31T08:58:18","modified_gmt":"2025-01-31T07:58:18","slug":"mobileappcategory69500","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/mobileappcategory69500","title":{"rendered":"‘mobileappcategory::69500’"},"content":{"rendered":"\n

Last week, I shared a little tactic to quickly and easily exclude all mobile apps from your PMax campaigns. You can find the details here:\u00a0https:\/\/nilsrooijmans.com\/excluding-all-mobile-app-placements-the-quicker-and-easier-way\/<\/a><\/p>\n\n\n\n

A long-time member of the list,\u00a0Hana Kobzov\u00e1<\/a>\u00a0(name shared with permission), sent a question that was asked often on LinkedIn and Reddit:<\/p>\n\n\n\n

\n

“Why do you recommend adding all those values from your list? Doesn\u2019t ‘mobileappcategory::69500’ already cover everything?”<\/em><\/p>\n<\/blockquote>\n\n\n\n

Great question! I also use ‘mobileappcategory::69500’ a lot for Display campaigns. It’s a quick way to easily add all mobile app categories to the placement exclusions in Display.<\/p>\n\n\n\n

However,\u00a0here’s the thing:<\/strong> Performance Max campaigns DO NOT have the option to exclude placement at the campaign<\/em> level.<\/p>\n\n\n\n

To exclude placements from PMax, you need to add the exclusion at the account<\/em> level.<\/p>\n\n\n\n

Also, the little trick of entering \u2018mobileappcategory::69500\u2019 in your placement exclusions does not work at the account level.\u00a0Currently, the Google Ads UI throws this message when you try to save the exclusion: \u201cAn error occurred. Please try again or check your targeting options.\u201d<\/p>\n\n\n\n

So, as far as I know, copy-pasting all the Mobile App Placement Exclusions from this list and adding them at the account level is the quickest way to exclude all mobile apps from your PMax campaigns.

– Nils<\/p>\n\n\n\n

PS: Want to always be in the know when Performance Max campaigns are showing your ads on bad placements? \u00a0Check out my\u00a0Google Ads Script for PMax Placement Exclusions<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Last week, I shared a little tactic to quickly and easily exclude all mobile apps from your PMax campaigns. You can find the details here:\u00a0https:\/\/nilsrooijmans.com\/excluding-all-mobile-app-placements-the-quicker-and-easier-way\/ A long-time member of the list,\u00a0Hana Kobzov\u00e1\u00a0(name shared with permission), sent a question that was asked often on LinkedIn and Reddit: “Why do you recommend adding all those values from … Continue reading “‘mobileappcategory::69500’”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1222","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\n'mobileappcategory::69500' - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/mobileappcategory69500\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"'mobileappcategory::69500' - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Last week, I shared a little tactic to quickly and easily exclude all mobile apps from your PMax campaigns. You can find the details here:\u00a0https:\/\/nilsrooijmans.com\/excluding-all-mobile-app-placements-the-quicker-and-easier-way\/ A long-time member of the list,\u00a0Hana Kobzov\u00e1\u00a0(name shared with permission), sent a question that was asked often on LinkedIn and Reddit: “Why do you recommend adding all those values from … Continue reading "‘mobileappcategory::69500’"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nilsrooijmans.com\/daily\/mobileappcategory69500\" \/>\n<meta property=\"og:site_name\" content=\"Nils Rooijmans\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-14T23:53:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-31T07:58:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_GreenBG_SQUARE_200x186.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"186\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nils Rooijmans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nils Rooijmans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/mobileappcategory69500#article\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/mobileappcategory69500\"},\"author\":{\"name\":\"Nils Rooijmans\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"headline\":\"‘mobileappcategory::69500’\",\"datePublished\":\"2025-01-14T23:53:00+00:00\",\"dateModified\":\"2025-01-31T07:58:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/mobileappcategory69500\"},\"wordCount\":245,\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/mobileappcategory69500\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/mobileappcategory69500\",\"name\":\"'mobileappcategory::69500' - 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