{"id":1192,"date":"2020-06-04T19:26:00","date_gmt":"2020-06-04T17:26:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=1192"},"modified":"2024-12-10T08:45:43","modified_gmt":"2024-12-10T07:45:43","slug":"upside-down","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/upside-down","title":{"rendered":"Upside down"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Here are some quick updates on what has been keeping me busy lately.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>New Service (Coming Soon)<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>&#8220;What scripts should I be running in every one of my accounts?&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><em>&#8220;<\/em>Scripts are scary! How can I be 100% sure the scripts do not mess up my account?<em>&#8220;<\/em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;How do I safely re-configure this script to meet my specific needs?&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">These are the types of questions I get the most during my\u00a0<a href=\"https:\/\/nilsrooijmans.com\/booking-a-strategy-call\/\" target=\"_blank\" rel=\"noreferrer noopener\">Strategy Calls<\/a>\u00a0when people consult me on how to boost their Google Ads performance via scripts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, I get these questions so much that I decided to create a new service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;ll be called:\u00a0&#8216;Done For You &#8211; Google Ads Script Installation &amp; Configuration&#8217;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a 1-hour video call, you and I will select, install, and configure the 5 most valuable scripts for your account. By the end of the call, you will have the scripts running smoothly in your accounts, improving your productivity AND\u00a0account performance regardless of the industry you&#8217;re in. As a bonus, you will have an increased understanding of what scripts can do for you and how you can safely make\u00a0minor changes yourselves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;m aiming to have my agenda and scheduling software\u00a0ready before the end of June. Stay tuned. Also, the first 3 people to respond to this email with their favorite color\u00a0will get it for 0 dollars, 0 cents. Just hit reply.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, on to today&#8217;s tips and tricks&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>READ:\u00a0<a href=\"http:\/\/blog.conversionconference.com\/case-study-how-making-pages-2-seconds-faster-boosted-conversions-by-66\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Making Pages 2 Seconds Faster Boosted Conversions By 66%<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the article, 18% of people who abandon their shopping carts blame slow load times. Imagine that for 2 seconds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a5 \u00a0<strong>ACTION:<\/strong>\u00a0Test the page load times of your landers using both\u00a0<a href=\"https:\/\/www.webpagetest.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">webpagetest.org<\/a> and\u00a0<a href=\"https:\/\/developer.chrome.com\/docs\/lighthouse\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Lighthouse<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8212;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WATCH:\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=8G2Zs-O_ixw\" target=\"_blank\" rel=\"noreferrer noopener\">How to add\u00a0bold\u00a0text to your headlines<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A nice little hack: how to add\u00a0<strong>bold<\/strong>\u00a0text to your headlines and descriptions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a5 &nbsp;<strong>ACTION:<\/strong>&nbsp;While we still can,&nbsp;use it to improve the CTR for your number one ad group.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8212;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>LOOSE ENDS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Music:<\/strong>\u00a0The recent past turned out to be a great place to go through my 2,500+ vinyl record collection. Here&#8217;s a gem that has been hiding from me far too long:\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=vw34LjoaTJ0\" target=\"_blank\" rel=\"noreferrer noopener\">Ignacio &#8211; Organa<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Exercise:\u00a0<\/strong>No need to explain further &#8212; the whole world is\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=V1HbXt5ZRlg\" target=\"_blank\" rel=\"noreferrer noopener\">upside down<\/a>, best make the best of it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Nils<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are some quick updates on what has been keeping me busy lately. New Service (Coming Soon) &#8220;What scripts should I be running in every one of my accounts?&#8221; &#8220;Scripts are scary! How can I be 100% sure the scripts do not mess up my account?&#8220; &#8220;How do I safely re-configure this script to meet &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/upside-down\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Upside down&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1192","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Upside down - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/upside-down\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upside down - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Here are some quick updates on what has been keeping me busy lately. New Service (Coming Soon) &#8220;What scripts should I be running in every one of my accounts?&#8221; &#8220;Scripts are scary! How can I be 100% sure the scripts do not mess up my account?&#8220; &#8220;How do I safely re-configure this script to meet &hellip; Continue reading &quot;Upside down&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nilsrooijmans.com\/daily\/upside-down\" \/>\n<meta property=\"og:site_name\" content=\"Nils Rooijmans\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-04T17:26:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-10T07:45:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_GreenBG_SQUARE_200x186.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"186\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nils Rooijmans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nils Rooijmans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/upside-down#article\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/upside-down\"},\"author\":{\"name\":\"Nils Rooijmans\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"headline\":\"Upside down\",\"datePublished\":\"2020-06-04T17:26:00+00:00\",\"dateModified\":\"2024-12-10T07:45:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/upside-down\"},\"wordCount\":386,\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/upside-down\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/upside-down\",\"name\":\"Upside down - Nils Rooijmans\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#website\"},\"datePublished\":\"2020-06-04T17:26:00+00:00\",\"dateModified\":\"2024-12-10T07:45:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/upside-down#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nilsrooijmans.com\/daily\/upside-down\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/upside-down#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nilsrooijmans.com\/daily\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Upside down\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#website\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/\",\"name\":\"Nils Rooijmans Daily Newsletter - Google Ads\",\"description\":\"Daily emails to boost your Google Ads Performance\",\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nilsrooijmans.com\/daily\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\",\"name\":\"Nils Rooijmans\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg\",\"contentUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg\",\"width\":300,\"height\":300,\"caption\":\"Nils Rooijmans\"},\"logo\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/\"},\"description\":\"Google Ads Performance Architect with a passion for PPC Automation &amp; AI, in particular via Google Ads Scripts.\",\"sameAs\":[\"https:\/\/nilsrooijmans.com\/\",\"https:\/\/www.linkedin.com\/in\/nilsrooijmans\/\"],\"url\":\"https:\/\/nilsrooijmans.com\/daily\/author\/nils\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Upside down - Nils Rooijmans","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nilsrooijmans.com\/daily\/upside-down","og_locale":"en_US","og_type":"article","og_title":"Upside down - Nils Rooijmans","og_description":"Here are some quick updates on what has been keeping me busy lately. New Service (Coming Soon) &#8220;What scripts should I be running in every one of my accounts?&#8221; &#8220;Scripts are scary! How can I be 100% sure the scripts do not mess up my account?&#8220; &#8220;How do I safely re-configure this script to meet &hellip; Continue reading \"Upside down\"","og_url":"https:\/\/nilsrooijmans.com\/daily\/upside-down","og_site_name":"Nils Rooijmans","article_published_time":"2020-06-04T17:26:00+00:00","article_modified_time":"2024-12-10T07:45:43+00:00","og_image":[{"width":200,"height":186,"url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_GreenBG_SQUARE_200x186.jpg","type":"image\/jpeg"}],"author":"Nils Rooijmans","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nils Rooijmans","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nilsrooijmans.com\/daily\/upside-down#article","isPartOf":{"@id":"https:\/\/nilsrooijmans.com\/daily\/upside-down"},"author":{"name":"Nils Rooijmans","@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"headline":"Upside down","datePublished":"2020-06-04T17:26:00+00:00","dateModified":"2024-12-10T07:45:43+00:00","mainEntityOfPage":{"@id":"https:\/\/nilsrooijmans.com\/daily\/upside-down"},"wordCount":386,"publisher":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"articleSection":["Google Ads"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nilsrooijmans.com\/daily\/upside-down","url":"https:\/\/nilsrooijmans.com\/daily\/upside-down","name":"Upside down - Nils Rooijmans","isPartOf":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#website"},"datePublished":"2020-06-04T17:26:00+00:00","dateModified":"2024-12-10T07:45:43+00:00","breadcrumb":{"@id":"https:\/\/nilsrooijmans.com\/daily\/upside-down#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nilsrooijmans.com\/daily\/upside-down"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/nilsrooijmans.com\/daily\/upside-down#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nilsrooijmans.com\/daily"},{"@type":"ListItem","position":2,"name":"Upside down"}]},{"@type":"WebSite","@id":"https:\/\/nilsrooijmans.com\/daily\/#website","url":"https:\/\/nilsrooijmans.com\/daily\/","name":"Nils Rooijmans Daily Newsletter - Google Ads","description":"Daily emails to boost your Google Ads Performance","publisher":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nilsrooijmans.com\/daily\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0","name":"Nils Rooijmans","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/","url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg","contentUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg","width":300,"height":300,"caption":"Nils Rooijmans"},"logo":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/"},"description":"Google Ads Performance Architect with a passion for PPC Automation &amp; AI, in particular via Google Ads Scripts.","sameAs":["https:\/\/nilsrooijmans.com\/","https:\/\/www.linkedin.com\/in\/nilsrooijmans\/"],"url":"https:\/\/nilsrooijmans.com\/daily\/author\/nils"}]}},"_links":{"self":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/1192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/comments?post=1192"}],"version-history":[{"count":1,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/1192\/revisions"}],"predecessor-version":[{"id":1193,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/1192\/revisions\/1193"}],"wp:attachment":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/media?parent=1192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/categories?post=1192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/tags?post=1192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}