{"id":1189,"date":"2024-10-24T20:21:00","date_gmt":"2024-10-24T18:21:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=1189"},"modified":"2024-12-10T07:53:22","modified_gmt":"2024-12-10T06:53:22","slug":"pmax-no-longer-automatically-outranks-standard-shopping","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/pmax-no-longer-automatically-outranks-standard-shopping","title":{"rendered":"PMax no longer automatically outranks Standard Shopping"},"content":{"rendered":"\n

WARNING<\/strong>:
PMax no longer automatically outranks Standard Shopping; it\u2019s now all about Ad Rank. Source:\u00a0https:\/\/support.google.com\/google-ads\/answer\/15535462<\/a><\/p>\n\n\n\n

BEFORE<\/strong>\u00a0this change, when you have the same product in both Standard Shopping and PMax:
PMax would always<\/em> take priority and place the bid that enters the auction UNLESS your PMax targeting settings and\/or PMax negative keywords or a limited budget prevents this.<\/p>\n\n\n\n

AFTER\u00a0<\/strong>this change, when you have the same product in both Standard Shopping and PMax:
PMax will take priority if its bid delivers an Ad Rank that is higher than the Ad Rank of your Standard Shopping campaign.<\/p>\n\n\n\n

RESULT<\/strong>:
There’s a lot to think through here, but my conclusion is dead simple:
1) CPCs on clicks from Shopping Ads will increase (because of higher bids entering the auction for the same user queries\/products).\u00a0
2) Managing a Google Ads account that runs both Standard Shopping and PMax has become more complex (because one-dimensional prioritization is replaced with two-dimensional prioritization).<\/p>\n\n\n\n

POTENTIAL RISK FOR ADVERTISERS:<\/strong>
Standard Shopping campaign spend goes up, without corresponding growth in revenue\/profit.<\/p>\n\n\n\n

FIX:<\/strong>
Monitor your Standard Shopping campaigns like a hawk and adjust targets and budgets to meet your<\/em> goals (not Google’s).<\/p>\n\n\n\n

SCRIPT:<\/strong>\u00a0Standard Shopping Spend Alert<\/p>\n\n\n\n

Join me in my effort to warn the PPC community: if we get over 100 people to like this post and add “spend alert” in the comments, I will create and share the script for free.<\/p>\n\n\n\n

Here’s the link:
https:\/\/www.linkedin.com\/posts\/nilsrooijmans_googleads-pmax-script-activity-7255149988157042688-XuhV<\/a><\/p>\n\n\n\n

Or, you can reply to this email to get the script if we reach the magic number.<\/p>\n\n\n\n

– Nils<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

WARNING:PMax no longer automatically outranks Standard Shopping; it\u2019s now all about Ad Rank. Source:\u00a0https:\/\/support.google.com\/google-ads\/answer\/15535462 BEFORE\u00a0this change, when you have the same product in both Standard Shopping and PMax:PMax would always take priority and place the bid that enters the auction UNLESS your PMax targeting settings and\/or PMax negative keywords or a limited budget prevents this. … Continue reading “PMax no longer automatically outranks Standard Shopping”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1189","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\nPMax no longer automatically outranks Standard Shopping - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/pmax-no-longer-automatically-outranks-standard-shopping\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PMax no longer automatically outranks Standard Shopping - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"WARNING:PMax no longer automatically outranks Standard Shopping; it\u2019s now all about Ad Rank. Source:\u00a0https:\/\/support.google.com\/google-ads\/answer\/15535462 BEFORE\u00a0this change, when you have the same product in both Standard Shopping and PMax:PMax would always take priority and place the bid that enters the auction UNLESS your PMax targeting settings and\/or PMax negative keywords or a limited budget prevents this. … Continue reading "PMax no longer automatically outranks Standard Shopping"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nilsrooijmans.com\/daily\/pmax-no-longer-automatically-outranks-standard-shopping\" \/>\n<meta property=\"og:site_name\" content=\"Nils Rooijmans\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-24T18:21:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-10T06:53:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_GreenBG_SQUARE_200x186.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"186\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nils Rooijmans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nils Rooijmans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/pmax-no-longer-automatically-outranks-standard-shopping#article\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/pmax-no-longer-automatically-outranks-standard-shopping\"},\"author\":{\"name\":\"Nils Rooijmans\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"headline\":\"PMax no longer automatically outranks Standard Shopping\",\"datePublished\":\"2024-10-24T18:21:00+00:00\",\"dateModified\":\"2024-12-10T06:53:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/pmax-no-longer-automatically-outranks-standard-shopping\"},\"wordCount\":279,\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/pmax-no-longer-automatically-outranks-standard-shopping\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/pmax-no-longer-automatically-outranks-standard-shopping\",\"name\":\"PMax no longer automatically outranks Standard Shopping - 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