{"id":118,"date":"2023-09-21T17:15:00","date_gmt":"2023-09-21T15:15:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=118"},"modified":"2023-11-23T04:06:53","modified_gmt":"2023-11-23T03:06:53","slug":"do-you-exclude-countries-cities-that-should-never-see-your-ads","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/do-you-exclude-countries-cities-that-should-never-see-your-ads","title":{"rendered":"do you exclude countries\/cities that should never see your ads?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Did you know?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even when your advanced location options are set to &#8220;People in or regularly in your targeted locations&#8221;, you might still see a few clicks from random places.\u00a0It can add up over the year.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More importantly (especially with PMax), even without clicks you might get chunks of impressions that could hurt ad quality score.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s how that could look:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"483\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-8.png\" alt=\"\" class=\"wp-image-119\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-8.png 713w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-8-300x203.png 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><figcaption class=\"wp-element-caption\">(in all fairness: these numbers are very small so I don&#8217;t really see an issue here, but you get my point)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And here&#8217;s how I learned about this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"978\" height=\"573\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-9.png\" alt=\"\" class=\"wp-image-120\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-9.png 978w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-9-300x176.png 300w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-9-768x450.png 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Yep, that&#8217;s Ed Leake&#8217;s&nbsp;<a href=\"https:\/\/t.dripemail2.com\/c\/eyJhbGciOiJIUzI1NiJ9.eyJhdWQiOiJkZXRvdXIiLCJpc3MiOiJtb25vbGl0aCIsInN1YiI6ImRldG91cl9saW5rIiwiaWF0IjoxNjk1MzEyOTE0LCJuYmYiOjE2OTUzMTI5MTQsImFjY291bnRfaWQiOiI0MTkwMTg3IiwiZGVsaXZlcnlfaWQiOiJtYzR6NGd4ZzVzN3p3OWxkYjZwbiIsInVybCI6Imh0dHBzOi8vYXBwLmdvZHRpZXJhZHMuY29tL2d0YS1ib251cy1idW5kbGUvYXBubnU_X19zPXU1OWtzaXB3bDJmNXZ5anIwMzZvIn0.18hvQgLdbUUTHZoKnDWQiKwv6C9NTteXDkwJyCoMe9g\" target=\"_blank\" rel=\"noreferrer noopener\">GTA Performance Framework<\/a>, helping me&nbsp;<em>again<\/em>&nbsp;to fix an account I just took over.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Curious to learn: <strong>do you get a significant chuck of clicks or impressions from outside your targeted locations?\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Go ahead, check it right now. It only takes 2 mins!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Nils<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PS:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ed actually has 400+ more valuable items on his checklist. They are part of the God Tier Ads Framework. If you want to simplify account management, take back control, and improve results (or your money back) ->\u00a0<a href=\"https:\/\/app.godtierads.com\/gta-bonus-bundle\" target=\"_blank\" rel=\"noreferrer noopener\">sign up for Ed&#8217;s God Tier Ads<\/a>. \u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use my discount code &#8220;NILS100&#8221; at checkout for $100 off. Pay once, get lifetime access to everything.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019d still share these tips without the kickback&#8230; Ed&#8217;s pro tips have made me way more money than I\u2019ll ever see from commissions, but a few extra bucks is nice!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s the link again:\u00a0<a href=\"https:\/\/app.godtierads.com\/gta-bonus-bundle\/apnnu\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/app.godtierads.com\/gta-bonus-bundle\/apnnu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know? Even when your advanced location options are set to &#8220;People in or regularly in your targeted locations&#8221;, you might still see a few clicks from random places.\u00a0It can add up over the year.\u00a0 More importantly (especially with PMax), even without clicks you might get chunks of impressions that could hurt ad quality &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/do-you-exclude-countries-cities-that-should-never-see-your-ads\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;do you exclude countries\/cities that should never see your ads?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-118","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>do you exclude countries\/cities that should never see your ads? - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/do-you-exclude-countries-cities-that-should-never-see-your-ads\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"do you exclude countries\/cities that should never see your ads? - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Did you know? Even when your advanced location options are set to &#8220;People in or regularly in your targeted locations&#8221;, you might still see a few clicks from random places.\u00a0It can add up over the year.\u00a0 More importantly (especially with PMax), even without clicks you might get chunks of impressions that could hurt ad quality &hellip; Continue reading &quot;do you exclude countries\/cities that should never see your ads?&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nilsrooijmans.com\/daily\/do-you-exclude-countries-cities-that-should-never-see-your-ads\" \/>\n<meta property=\"og:site_name\" content=\"Nils Rooijmans\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-21T15:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-23T03:06:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-8.png\" \/>\n<meta name=\"author\" content=\"Nils Rooijmans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nils Rooijmans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/do-you-exclude-countries-cities-that-should-never-see-your-ads#article\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/do-you-exclude-countries-cities-that-should-never-see-your-ads\"},\"author\":{\"name\":\"Nils Rooijmans\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"headline\":\"do you exclude countries\/cities that should never see your ads?\",\"datePublished\":\"2023-09-21T15:15:00+00:00\",\"dateModified\":\"2023-11-23T03:06:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/do-you-exclude-countries-cities-that-should-never-see-your-ads\"},\"wordCount\":263,\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"image\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/do-you-exclude-countries-cities-that-should-never-see-your-ads#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/11\/image-8.png\",\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/do-you-exclude-countries-cities-that-should-never-see-your-ads\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/do-you-exclude-countries-cities-that-should-never-see-your-ads\",\"name\":\"do you exclude countries\/cities that should never see your ads? 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