{"id":1133,"date":"2024-10-15T22:52:00","date_gmt":"2024-10-15T20:52:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=1133"},"modified":"2024-11-06T10:27:23","modified_gmt":"2024-11-06T09:27:23","slug":"daily-budget-calculator","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/daily-budget-calculator","title":{"rendered":"daily budget calculator"},"content":{"rendered":"\n

Yesterday, we talked about how Google Ads’ daily budget settings are anything but intuitive. <\/p>\n\n\n\n

Here’s a link to the story, for your convenience: https:\/\/nilsrooijmans.com\/daily\/your-daily-budget-is-not-really-your-daily-budget<\/a><\/p>\n\n\n\n

The moral of the story is that calculating new daily budget settings when managing monthly budgets is far from trivial.<\/p>\n\n\n\n

Fellow member of the list Tim Moorhead (name shared with permission) agreed, and he created a calculator you can use for adjusting daily budgets when making mid-month changes.<\/p>\n\n\n\n

This tool calculates the correct daily budget by entering your month-to-date spend and your new or updated monthly budget. <\/p>\n\n\n\n

Here’s what that looks like:<\/p>\n\n\n\n

\"\"
(click image to enlarge)<\/figcaption><\/figure>\n\n\n\n

Here’s a link to the Google Sheet (make a copy first): https:\/\/docs.google.com\/spreadsheets\/d\/155yRUSdlBS8ESfKb34PeETzedKpGl9tvYkxQ3YWhIqI\/cop<\/a>y<\/a><\/p>\n\n\n\n

Thanks for sharing, Tim!<\/p>\n\n\n\n

– Nils<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Yesterday, we talked about how Google Ads’ daily budget settings are anything but intuitive. Here’s a link to the story, for your convenience: https:\/\/nilsrooijmans.com\/daily\/your-daily-budget-is-not-really-your-daily-budget The moral of the story is that calculating new daily budget settings when managing monthly budgets is far from trivial. 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