{"id":1094,"date":"2024-08-01T23:30:00","date_gmt":"2024-08-01T21:30:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=1094"},"modified":"2024-10-08T11:59:26","modified_gmt":"2024-10-08T09:59:26","slug":"why-waste-time-on-reporting","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/why-waste-time-on-reporting","title":{"rendered":"Why waste time on reporting?"},"content":{"rendered":"\n

Once upon a time, PPC Peter worked at an agency that served 100+ clients with a team of three PPC specialists.<\/p>\n\n\n\n

Every day, Peter worked his PPC magic: routinely adjusting budgets, tinkering with some CPC bids, putting in one or two (negative) keywords here and there, adding a few exclamation marks in headlines, and throwing in some audience targeting where suits fit.<\/p>\n\n\n\n

His tasks took little time, and little energy.<\/p>\n\n\n\n

And even when he skipped a beat, no one ever noticed.<\/p>\n\n\n\n

His salary was decent.\u00a0<\/p>\n\n\n\n

Life was good!<\/p>\n\n\n\n

That is, until his boss added this extra task: “Send out detailed monthly reports to all of our clients, on day 1 of every month!”<\/p>\n\n\n\n

Suddenly, Peter’s life changed.<\/p>\n\n\n\n

No more 1.5-hour lunch breaks.<\/p>\n\n\n\n

No more stress-free evenings with the 5-year-olds.<\/p>\n\n\n\n

No more practical jokes in the coffee corner.<\/p>\n\n\n\n

Life was work!<\/p>\n\n\n\n

At least, until Peter took “my” advice below. <\/p>\n\n\n\n

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In PPC, question everything (especially when it comes to reporting).<\/strong><\/p>\n<\/blockquote>\n\n\n\n

1. “Why do we need<\/em>\u00a0to send reports?”<\/p>\n\n\n\n

2. “Why do we report these things<\/em>\u00a0we report?”<\/p>\n\n\n\n

3. “Why do we manually<\/em> create these reports?”<\/p>\n\n\n\n

I love asking these kinds of questions (and they are easy to ask).<\/p>\n\n\n\n

Answering them is not that easy.<\/p>\n\n\n\n

However, based on many, many question-answering first-second-and-third dates, I can tell you:<\/p>\n\n\n\n

Almost, almost, never is spending your time on creating<\/em> reports the best use of your time.<\/p>\n\n\n\n

The reporting itself doesn’t change anything in the accounts.<\/p>\n\n\n\n

As for new insights gained from reporting… that’s a different story.<\/p>\n\n\n\n

And conversations about these insights? Yes, they create value for sure!<\/p>\n\n\n\n

Here’s the thing:<\/strong> if you truly need to send out reports, you want to spend as little time as possible on the task of creating<\/em> the report.<\/p>\n\n\n\n

You want to spend time on the new insights.<\/p>\n\n\n\n

If you agree, here’s your go-to solution: Swydo.<\/p>\n\n\n\n

I’ve found Swydo to offer me huge time savings when it comes to automated reporting:<\/p>\n\n\n\n