{"id":1087,"date":"2024-10-04T09:37:00","date_gmt":"2024-10-04T07:37:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=1087"},"modified":"2024-10-04T11:26:03","modified_gmt":"2024-10-04T09:26:03","slug":"trust","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/trust","title":{"rendered":"trust"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">There are many ways to win a client or a job, but there&#8217;s one surefire way to lose it: to run out of trust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is a Dutch saying that intends to remind people that trust takes time to build, but it can be lost quickly.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Vertrouwen komt te voet en gaat te paard.<\/em><br><em>(Trust comes on foot and leaves on horseback.)<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s my PPC tip for the day:<strong> continuously invest in building trust.<\/strong> Here&#8217;s how you can do this:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Show results (KPIs + numbers)<br>2. If the numbers aren&#8217;t that good, explain your efforts to improve them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Nils<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PS:<\/strong>\u00a0Wonder how I show results? Read this:\u00a0<a href=\"https:\/\/nilsrooijmans.com\/google-ads-monthly-reporting-script-my-very-basic-version\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/nilsrooijmans.com\/google-ads-monthly-reporting-script-my-very-basic-version\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many ways to win a client or a job, but there&#8217;s one surefire way to lose it: to run out of trust. There is a Dutch saying that intends to remind people that trust takes time to build, but it can be lost quickly. Vertrouwen komt te voet en gaat te paard.(Trust comes &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/trust\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;trust&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1087","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>trust - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/trust\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"trust - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"There are many ways to win a client or a job, but there&#8217;s one surefire way to lose it: to run out of trust. There is a Dutch saying that intends to remind people that trust takes time to build, but it can be lost quickly. 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