{"id":1073,"date":"2024-08-26T14:01:00","date_gmt":"2024-08-26T12:01:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=1073"},"modified":"2024-09-27T08:56:27","modified_gmt":"2024-09-27T06:56:27","slug":"warning-low-activity-system-bulk-changes-are-coming-to-your-account","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/warning-low-activity-system-bulk-changes-are-coming-to-your-account","title":{"rendered":"[WARNING] Low activity system bulk changes are coming to your account"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Did you know?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starting June 10, 2024, Google is rolling out a permanent change that automatically pauses Google Ads keywords that haven\u2019t had any impressions during the last 13 months.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last week, many PPC practitioners (including me) saw a ramp-up of this activity in our accounts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what that looks like:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1601\" height=\"568\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/09\/image-9.png\" alt=\"\" class=\"wp-image-1074\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/09\/image-9.png 1601w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/09\/image-9-300x106.png 300w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/09\/image-9-1024x363.png 1024w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/09\/image-9-768x272.png 768w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/09\/image-9-1536x545.png 1536w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/09\/image-9-1200x426.png 1200w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><figcaption class=\"wp-element-caption\"><em>(click image to enlarge)<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Whether or not pausing low-activity keywords is a good thing is up for debate. However, Google automatically applying this kind of change in our accounts without our consent&#8230; that&#8217;s something completely different!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organizing the account is something that is best left to advertisers\/PPC practitioners if you ask me.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And it gets even worse: <strong>even when you&#8217;ve opted out of all the auto-applies, Google will still automatically pause low-activity keywords (and ad groups).<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are my auto-apply settings:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1611\" height=\"631\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/09\/image-11.png\" alt=\"\" class=\"wp-image-1076\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/09\/image-11.png 1611w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/09\/image-11-300x118.png 300w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/09\/image-11-1024x401.png 1024w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/09\/image-11-768x301.png 768w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/09\/image-11-1536x602.png 1536w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/09\/image-11-1200x470.png 1200w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now,\u00a0luckily for me,<strong> I run a Google Ads Script that monitors the Change History of my accounts.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The script alerted me of this change, and I could undo the change to make sure I can still promote my workshop using the specific keyword.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1560\" height=\"403\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/09\/image-10.png\" alt=\"\" class=\"wp-image-1075\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/09\/image-10.png 1560w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/09\/image-10-300x78.png 300w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/09\/image-10-1024x265.png 1024w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/09\/image-10-768x198.png 768w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/09\/image-10-1536x397.png 1536w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/09\/image-10-1200x310.png 1200w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interested in the script? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Go here -> <a href=\"https:\/\/nilsrooijmans.com\/google-ads-script-change-history-alerts\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/nilsrooijmans.com\/google-ads-script-change-history-alerts\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Nils<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P.S.\u00a0<\/strong>Exactly two weeks from now, I\u2019ll be presenting a Google Ads Audit workshop at SMX Advanced.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this hands-on workshop, we will go over some of the more advanced auditing techniques for Google Ads, that you will immediately check in your own account. We will also automate some of the checks and analyses via scripts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019d like to attend, you can apply here:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Click here to apply \u00bb<br><a href=\"https:\/\/smxadvanced.eu\/workshop\/hands-on-google-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/smxadvanced.eu\/workshop\/hands-on-google-audit\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(<strong>Use discount code ATFPPCP24 to get 20% off<\/strong>\u00a0the workshop and the rest of the event.)\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seats are limited. It\u2019s not too late, but it will be soon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I hope to see you there!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know?&nbsp; Starting June 10, 2024, Google is rolling out a permanent change that automatically pauses Google Ads keywords that haven\u2019t had any impressions during the last 13 months.&nbsp; Last week, many PPC practitioners (including me) saw a ramp-up of this activity in our accounts. Here&#8217;s what that looks like: Whether or not pausing &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/warning-low-activity-system-bulk-changes-are-coming-to-your-account\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;[WARNING] Low activity system bulk changes are coming to your account&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1073","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[WARNING] Low activity system bulk changes are coming to your account - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/warning-low-activity-system-bulk-changes-are-coming-to-your-account\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[WARNING] Low activity system bulk changes are coming to your account - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Did you know?&nbsp; Starting June 10, 2024, Google is rolling out a permanent change that automatically pauses Google Ads keywords that haven\u2019t had any impressions during the last 13 months.&nbsp; Last week, many PPC practitioners (including me) saw a ramp-up of this activity in our accounts. 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