{"id":1067,"date":"2024-07-31T22:59:00","date_gmt":"2024-07-31T20:59:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=1067"},"modified":"2024-09-25T11:59:24","modified_gmt":"2024-09-25T09:59:24","slug":"how-i-use-standard-shopping-to-maximize-profit-part-2","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/how-i-use-standard-shopping-to-maximize-profit-part-2","title":{"rendered":"How I use Standard Shopping to maximize profit (Part 2)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>(For your convenience, the link to part 1 of this is provided below.)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have you ever had an e-commerce client that wanted to maximize profit instead of revenue?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If so, join me and our PPC friends at Product Hero in their upcoming webinar next week &#8216;Everything you need to know about POAS&#8217;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the webinar, I&#8217;ll present my A\/B testing approach for Standard Shopping, which allows for optimizing your ROAS\/POAS targets to maximize your profit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s a sneak peek:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"598\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/09\/image-7.png\" alt=\"\" class=\"wp-image-1068\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/09\/image-7.png 994w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/09\/image-7-300x180.png 300w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/09\/image-7-768x462.png 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s the link to the webinar (7 August, 13:00 CET, 30 minutes):<br><a href=\"https:\/\/producthero.com\/en\/profit-on-ad-spend-poas-webinar\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/producthero.com\/en\/profit-on-ad-spend-poas-webinar<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">See you there?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Nils<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P.S. As promised, here&#8217;s the link to the first part: <a href=\"https:\/\/nilsrooijmans.com\/daily\/how-i-use-standard-shopping-to-maximize-profit \">https:\/\/nilsrooijmans.com\/daily\/how-i-use-standard-shopping-to-maximize-profit <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(For your convenience, the link to part 1 of this is provided below.) Have you ever had an e-commerce client that wanted to maximize profit instead of revenue? If so, join me and our PPC friends at Product Hero in their upcoming webinar next week &#8216;Everything you need to know about POAS&#8217;. In the webinar, &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/how-i-use-standard-shopping-to-maximize-profit-part-2\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How I use Standard Shopping to maximize profit (Part 2)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1067","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How I use Standard Shopping to maximize profit (Part 2) - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/how-i-use-standard-shopping-to-maximize-profit-part-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How I use Standard Shopping to maximize profit (Part 2) - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"(For your convenience, the link to part 1 of this is provided below.) Have you ever had an e-commerce client that wanted to maximize profit instead of revenue? If so, join me and our PPC friends at Product Hero in their upcoming webinar next week &#8216;Everything you need to know about POAS&#8217;. 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