{"id":1038,"date":"2024-07-30T22:31:00","date_gmt":"2024-07-30T20:31:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=1038"},"modified":"2024-09-16T11:14:29","modified_gmt":"2024-09-16T09:14:29","slug":"see-which-keyword-triggered-which-ad","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/see-which-keyword-triggered-which-ad","title":{"rendered":"see which keyword triggered which ad"},"content":{"rendered":"\n

With the deprecation of SKAGs and the rise of STAGs, single ad groups often contain tens of keywords.<\/p>\n\n\n\n

And your ad groups most probably contain more than one ad.<\/p>\n\n\n\n

This is all well and good, but how do you know what keyword triggered what ad?<\/p>\n\n\n\n

Luckily for us, the Google Ads UI has a hidden feature that gives some clarity:<\/p>\n\n\n\n

1. Navigate your way to your ad group
2. Click “Ads”\u00a0
3. Click “Segment”
4. Click “Keyword text”<\/p>\n\n\n\n

Here’s what that looks like:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Hey Mom, look at that, I’ve got keyword stats per ad! \ud83d\ude42

You can use these insights to optimize your ad copy and\/or lander.

For example:\u00a0<\/p>\n\n\n\n