Google Ads Script – Automated GPT Keyword Suggestions

Script : Automated GPT Keyword Suggestions

What it does:
The script automates Keyword Research for your account.
It prompts Chat GPT to suggest new relevant keywords based on the top converting keywords in your account.
It will only suggest keywords that are not already in your account and adds them to a Google Sheet. The link to sheet is sent to your email.

The output will look something like this:

Google Ads Script - Automated KWR via GPT

Why you care:
Adding new relevant keywords to your account is one of the best ways to grow performance. Thorough keyword research will give you these keywords, BUT it is very time-consuming and  feels like being in a desert, with your motivation evaporating under the scorching sun.  Having this task automated for you is like a thirst-quenching oasis.

Happy scripting!

WANT TO AUTOMATICALLY GET NEW & RELEVANT KEYWORDS IN YOUR INBOX?

👉👉 Click here to get early bird access to the script!

Google Ads Script – Performance Max Non-Converting Search Term Alerts

You are a PPC Pro, so you LOVE your keywords, right?

Keywords are _the_ most powerfull signal of intent.

Keywords are great to target.

AND keywords are great to UNtarget (exclude/negate).

Adding negative keywords to our accounts is one of the best ways to reduce wasted ad spend and increase profits.

Yet Google’s Performance Max is making it very, VERY difficult for us to exlude these non-converting search terms that just give donations to the Bank Of Nowhere (aka Google’s shareholders).

Performance Max is a black box.
Extremely little data about its performance is shared with us via the Google Ads interface.

Even a simple report like clicks and conversions for PMax search terms has long been unavailable for us.

No More!

Luckily for us, the Google Ads API allows us to pull some more data from the Google Ads platform.
And we can use a script to do some nice things with this data!

Imagine having a Google Ads Script that alerts you every week on search terms that have had a significant amount of clicks, but ZERO conversions.

Every week you’ll recieve an email with a link to a Google Sheet that list all these non-converting search terms. Ready for you to exlude them in your campaigns.

Neat right?

That script is right here, free for you to use ->

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The Best Google Ads Scripts of 2023

 

best google ads scripts 2023

With TONS of scripts out there where do you even begin?! 

Let me spare you the pain of endlessly searching for, installing, and testing the best Google Ads scripts that came out in 2023.
Here’s my list with the top 5 scripts of 2023, all ready to boost your PPC performance in 2024!

Subscribe to my all-time list of over 400(!) Google Ads Scripts.

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SMX Advanced Berlin 2023 Session

Nils Rooijmans - SMX Advanced Berlin 2023Nils Rooijmans

SESSION DESCRIPTION:

Scripts and ChatGPT

Expectations are high, and there is a lot of hype surrounding GPT and its applications. In this session, Nils will separate the wheat from the chaff when it comes to GPT and Google Ads automation. If you are ready to learn how to use scripts for automatically putting GPT to work for your specific needs in your own accounts, then this session is for you. And Nils will even show you, how to use GPT itself to create these scripts for you.

Google Ads Script – PMax Trending Search Categories

Performance Max is a black box.
Extremely little data about its performance is shared with us via the Google Ads interface.

Yet, we all crave this data.

In fact, if I had to choose between a Google Sheet with yesterday’s PPC stats and my morning coffee…

my Harar French press would win.

BUT, the thing is:

We are PPC Professionals. We want to optimize based on performance data.
Reduce wasted ad spend in areas with low click value.
Increase clicks from targets that show great results.

Yet Google is making it harder to do our jobs each and every day by hiding valuable data in the interface.

Luckily for us, the Google Ads API allows us to pull some more data from the Google Ads platform.
And we can use a script to do some nice things with this data!

Imagine having a Google sheet at your fingertips that shows what search categories are trending in your Performance Max campaigns.

Easily see how the PMax algorithm is changing, and matching your assets to new user queries.
Quickly see what types of searches these newly inserted products are being matched to.
Promptly respond to downward trends in search terms that showed great conversion value in the past.

And there’s more.

You can use the insights to:
– add trending search categories as new (broad) keywords to your standard search campaigns
– tailor your creatives based on trends
– add popular search categories to your landing pages and Merchant Center feed descriptions to boost performance

I will take any additional insight I can get since Google gives so little on PMax.
That’s why I created this script.

Here’s a script to monitor how Performance Max is matching your assets to user queries, and what is changing in the search behavior of your audience.

Continue reading “Google Ads Script – PMax Trending Search Categories”